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Marketing with instinct

Intentional strategy that gives your marketing the momentum to grow.

You’ve got ambition for your business. But your marketing needs direction.

When your marketing feels scattered, reactive or unclear, growth slows. We help ambitious, purpose-driven businesses filter the noise and deliver marketing that’ll help you grow. No templates, no “one-size-fits-all”.

We get it. Growth brings complexity.

You don’t always have the internal resource, time or clarity to turn ideas into structured, consistent marketing that actually moves the needle. You’ve tried “doing all the things.” Posting more. Spending more. Following trends. But what you really need is a plan that delivers consistent momentum and a team who’ll help deliver the results.

That’s where we come in. We’re here to listen. In fact, we consider listening our superpower. We’ve been in this game a long time (it’s quite literally in our DNA), but you’ll never receive an “off-the-shelf” plan from us…because your business isn’t off-the-shelf. We build and deliver marketing that aligns with your goals, not just the latest tactic. Think of us as the solid roots and fresh perspective your business needs to grow with certainty. We’re not big on corporate ego (it’s just not us), but we’re big on results. We’re at your side from day one, because for us, there’s nothing better than watching a business and people we believe in succeed.

About us

How we help you

We don’t believe in “set and forget” marketing. Real growth happens when we stay close to the work, constantly listening and refining as your business evolves.

Discover our 4D journey

Our 4D approach is a continuous loop of partnership – a cycle designed to keep momentum high and your direction clear, no matter how the landscape changes.

How it works

Deliver

We move the needle

We bring the strategy to life, but we don’t stop at the finish line. We measure the results and gather insights to keep up consistent momentum to see a real return on your investment.

Develop

We build the backbone

This is where your strategy takes place. We build a dynamic and actionable plan that’s tailored specifically to your brand’s personality and your growth ambitions.

Define

We find the focus

We regularly pause to filter the noise, clarify your priorities and shape a focussed brief that aligns every marketing effort with exactly where you’re heading next.

Discover

We start by listening

Before we talk about tactics, we listen deeply. We stay curious, digging below the surface to understand your goals, the real-world challenges of your business and the evolving needs of your customers.

Explore our services toolkit

Every organisation is different, so we don’t believe in one-size-fits all marketing. We combine strategy, marketing know-how and practical delivery from campaigns and events, to PR content and brand building, we choose the right mix of marketing tools to help raise your profile, attract the right customers and generate sustainable growth.

View our services

Ready to find your path?

We’ve laid out the steps, but the most important one is the conversation that starts it all. No sales pitches, no pressure – just two hours dedicated to digging into your ambitions and see if we can help you find your momentum.

Book your Discovery Session

Our work

Home-Start Aberdeen

Home-Start Aberdeen provides vital emotional and practical support to families with young children, ensuring they have the right help.

AV One Solutions

AV One Solutions provides specialist audiovisual design, installation and technical support across a diverse range of sectors.

Hitachi Global Air Power

Hitachi Global Air Power is a leading global industrial compressed air manufacturer building the machines that power industry.

More

Cameron McCready
Chief Executive
Home-Start Aberdeen

"The instinct team have been a pleasure to work with. They're knowledgeable, well-connected and incredibly personable. They help to take our ideas and make them into tangible products from pictures and videos, to press releases, podcasts and radio/tv spots. They've elevated our profile and supported us to make sure our brand and messaging is clearly understood."

Lisa Stewart
Director
McGregor Glazing

"We are receiving more leads due to the marketing that instinct are handling."

Graeme McGuire
Managing Director
AV One Solutions

"We have seen continual growth in engagement with our social media posts, as well as increased awareness of AV One's range of services. One of our main goals has been to be seen as THE people to come to for expert advice on AV and the various campaigns and initiatives created by the Instinct team have been instrumental in positioning us as a trusted authority in the industry."

Steven Buchan
Sales & Marketing Manager
Mo+Co

“Instinct Marketing + PR have consistently provided MO+CO with a professional and enthusiastic approach to promoting our company, significantly raising our profile and successfully showcasing our Diablo brand.”

Neil Stewart
Director
Structured Financial Planning

“…The resulting marketing campaign resulted in over a dozen enquiries, and a feeling that everyone in the village knew we had opened. I'd highly recommend Instinct Marketing to any business.”

George Keith
Business Manager
Aberdeen Air Source

“We have enjoyed excellent support through personal, collaborative engagement where your team have demonstrated a real interest in understanding our business and needs, with the aim of offering the best support possible. You bring an excellent blend of professionalism and down-to-earth 'couthiness', which we feel aligns with our own company culture.”

The things people usually ask us over coffee (AKA the FAQs)

We know that choosing a marketing + PR partner is a big move. Here’s the answer to some of the ‘what’ and ‘how’ questions you might have. And if you don’t see your question here? Ask us anything, we’re an open book!

Do you only work with businesses in Aberdeen?

Nope! We’re super proud of our Scottish roots (and we’ll die on the hill that the air is better here), we’ve been working with ambitious businesses nationally and internationally since 2002. So long as you have a mission-based business and a desire to grow, we can work together from anywhere.

I’m feeling completely overwhelmed. Where do I even start?!

That’s exactly why our process begins with Discover [link to Our Process]. We don’t expect you to have all the answers, that’s our job. We start by listening, helping you see the wood for the trees and then build a roadmap. We don’t do everything at once, we do the right things at the right time.

We don’t need a full marketing package. Can you still support us?

Absolutely. We’ll never sell you a service you don’t need. Some partners want us to build their entire marketing strategy from scratch and others just need an expert hand in managing press releases or social media.

We offer focussed retainers that allow you to plug our decades of experience into the specific parts of your business that need it most.

How are you different?

We take a genuinely consultative approach built on listening, honesty and care. We do not believe in off-the-shelf marketing or pushing activity for the sake of it. We take time to understand your business, your goals and what success looks like for you, then shape marketing support around that.

Our clients often tell us they value the way we listen, the way we care about their business as if it were our own and the way we work in partnership to make a meaningful impact. For us, it is not about ticking boxes. It is about building trust, giving honest advice and helping you move forward with clarity and consistency.

Is this a long-term commitment or can you help with a one-off project?

We offer both. The majority of our clients value the momentum of a long-term retainer (our Nourish instinct [link to Values], we also support one-off strategy and specific campaigns. Our goal is to find the best fit for your business, whatever your stage of growth.

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