Clients often ask us if having a blog is worthwhile. The short answer is, yes. Absolutely. 72% of online marketers described content creation as the most effective SEO tactic, in other words, the number of visitors to their website increased. Blogs were recorded as the 5th most reliable source for gathering online information. Still questioning the benefits of blogs?  

Why?  

The Internet has radically transformed how your customers receive the latest information. It’s become non-negotiable for businesses to be present and consistent via social media. How often have you searched up a brand on Instagram or Facebook to find out more before committing to a purchase? It can be tough for brands to keep on top of current trends in marketing, but simplicity is usually key.  

Before creating an effective marketing strategy find out how your website is performing. Where does your traffic come from? Which keywords are ranked the highest? What web pages performed the best? Is your site mobile-friendly? According to HubSpot, the number of unique mobile internet users stood at 4.66 billion in 2021.   

Key words or phrases are what users type into a search engine such as Google to find the sites that best match their search. Those keywords tell us how many users are searching for a specific term, and how much competition there is for a given keyword. 

How often do you update your website’s content? Not that often, right? Blogging is more than a means of attracting new traffic, it can build a community of readers who visit your site regularly. So, each new post is an opportunity to rank higher in organic search, generate new leads, and drive long-term results. 

But what type of content to post?  

One of the first steps is to find out what type of content aligns with search intent. Tools like ‘Google Keyword Planner’ and SEMrush offer powerful and versatile ways to identify which keywords reach the right audience, fit the type of content, and drive the most traffic. Do a quick search on Google for your target keyword, and analyse what pages rank the highest, as well as the kind of content that’s produced. 

What are the long-term benefits of blogging?  

Blogging can be time-consuming, but don’t underestimate it as a worthwhile component of your marketing strategy. While you may not see immediate results, over time, you’ll have built up a loyal audience base of leads and traffic for your business with limited additional investment. Blogs are also a way to share company news, updates, or events, that can be easily highlighted on social media. And remember, people buy from people: so, use blogging to share your personality with your existing and potential customers. 

Using carefully considered marketing and communications strategies, Instinct will help you communicate with your existing and potential customers to grow your business. From brand awareness, media relations and email marketing to copywriting and social content creation, our experienced team can provide the support you need. Get in touch to find out how we can help. 

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