The Chartered Institute of Public Relations (CIPR) describes public relations (PR) as being “about reputation – the result of what you do, what you say and what others say about you. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.”
The public relations team at Innes Associates Aberdeen can help you to get the right PR messages via the right medium to the right groups of people. These groups of people are known as your organisation’s publics and might include clients and prospective clients, plus employees, suppliers, industry bodies and investors.
Authentic content builds trust. Trust builds revenue!
Media relations – news releases, feature articles, photo calls
Copywriting – marketing literature, brochure materials, websites, newsletters, print & online
Crisis planning & management
Product launches & promotions