Small but Instinctively agile

A select team of experienced and passionate marketing, PR and copywriting professionals, we’ve been catering for clients locally and across the globe for decades. We like to stay fresh, keep learning and get to know our customers, and we put our heart and soul into bringing creative ideas and opportunities to fruition for you.   

With a focus on delivering results and an eye for detail, we like to work in partnership with our clients. The better we understand your business, the bigger impact we can make on your visibility and ultimately your bottom line.

PR Company Based in Banchory, Aberdeenshire

Meet our team

Creative, hardworking and honest…that’s our Instinct!

We’re straight talkers who work with our clients every step of the way.


Debbie is an experienced marketing professional with over 15 years’ specialising in strategic marketing for business growth and recognition. Supporting SMEs across a range of sectors Debbie has worked with corporate, consumer and non-profit organisations identifying and delivering successful marketing programmes.

With an honours degree in Business Studies, a Postgraduate Diploma in Marketing with distinction Debbie is an Associate Member of the Chartered Institute of Marketing. She is passionate about communication and is an NLP practitioner.


Charlie started the business 16 years ago having worked for an Aberdeen agency for a number of years. He has over 50 years’ experience in advertising, marketing and promotion.

Using his knowledge of the world of advertising and promotions, Charlie has developed successful integrated marketing campaigns throughout the oil and gas, renewable energy, retail, trade and industry sectors. His clients describe him as a “knowledgeable, dedicated professional” whose “manner and demeanour create a real sense of trust”.

Cara O'Brien

As a Digital Marketing Masters graduate Cara believes that with a curious, and determined mindset you can achieve outstanding results. (She’ not wrong!There is no such thing as “can’t” in her eyes! The creative process is exhilarating from start to finish – a reason she loves it! 


Cara is kickstarting her career as Communications & Marketing Coordinator with Instinct. She supports the team to deliver value-driven creative results. From scheduling engaging content for clients, researching the latest trends, and maintaining good working relationships with clients and colleagues, Cara is here to listen and to ensure all your needs and expectations are met to a high standard.  

Trusted Partners

Whether commissioning print material, sourcing a professional photographer or building a website, we work closely with select partners to ensure both our clients and our media contacts get exactly what they want. 

Our values

Our brand identity and our culture are derived from our values the nature of who we are and the impact we aim to have on our clients, colleagues, suppliers, partners and the world around us. 

We call them our natural instincts