AI x Marketing
How to stay human, stand out, and scale

Last year, we posed a provocative question

“AI – Marketing Villain or Hero?”

A year later, we’re deeper into the AI era and the pace of change hasn’t slowed. Generative AI is moving fast, reshaping how businesses create, communicate, and compete. You might not agree with it, but we can’t avoid it. Over the next 5–10 years, the business world is expected to reshape as we know it.

But with that transformation comes an important responsibility:
As we integrate powerful new tools, we must not lose sight of what has always made marketing and communications effective.

Clarity of message, emotional connection, and meaningful relationships.

This isn’t about choosing between AI or human connection.
It’s about combining both. Using AI to work smarter, uncover insights, and scale our creativity, while staying grounded in the principles that build trust and grow businesses.

Those who blend innovation with guiding principles will not only adapt, they’ll lead.

In this session, we’ll explore:

✅ What’s changed and why it matters
✅ The AI tools and trends reshaping marketing
✅ Real-world use cases you can learn from and apply
✅ How to maintain your brand voice and not compromise values while using AI
✅ Simple ways to get started (or go further) with AI to enhance your human advantage, not replace it.

Who Should Attend

SME founders, marketers, business leaders, or curious professionals responsible for growth and communication.

Date: Wednesday 21st May 2025

Time: 10am - 12pm

Venue: Aberdeen Science Centre, 179 Constitution Street, Aberdeen AB24 5TU

Tea & coffee will be provided.

Places are limited and you are advised to book early to avoid disappointment. If, after registering, you find you are unable to attend, please contact us to cancel your booking and release the space.