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Instinct launches free marketing workshops

We’re sharing the marketing love this spring with a series of free monthly workshops designed to give small businesses some of the tools to raise their profile and reach new audiences.

“As the number of small businesses and start-ups continues to grow in Scotland, so too does the demand for support with business marketing,” says Instinct’s Managing Director, Debbie Rennie. “But marketing is often poorly understood, seen as excessively time-consuming or even an unnecessary expense – and de-prioritised as a result. With our monthly, lunchtime workshops we aim to de-bunk these ideas, and give business owners some of the skills to increase their visibility, while highlighting the results that can be achieved with a little investment.

“Topics will range from video marketing and Search Engine Optimisation (SEO) to copywriting and marketing planning, and will be delivered in association with guest speakers from the industry. We’re delighted to be kicking off the workshops with a session on video marketing, hosted by Diana Muzzall, owner of Video Marketing Confidence.”

Diana has been helping small businesses capture attention with engaging video content for over two decades, with a focus on helping clients become more confident on camera. “I’m biased of course, but video marketing really is your best marketing tool – when it’s done well,” she explains. “In this workshop I’ll help people who don’t think they have the time, budget or know-how to recognise and ultimately harness the power of video marketing for the benefit of their business.”

Open to all, the monthly lunchtime workshops will be held in the Banchory Business Centre’s main meeting room at 12pm on Thursday 16th March, Wednesday 19th April and Wednesday 17th May.

A light lunch will be included and sessions are available on a first come first served basis only, so early booking is advised: Register here or contact our team for more information.

“Whether you’re a brand new start-up or have been running your own business for years, there will be something for everyone in these sessions,” continues Debbie. “You’ll pick up new knowledge and skills – and of course the opportunity to network with fellow entrepreneurs.”