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January: This month we meet…

Happy New Year folks and a warm welcome to our new blog series for 2023, ‘This Month We Meet…’ where each month we quiz one of our clients on their PR & Marketing strategies. First up this year we focus on Grace May People, headed up by Director, Sasha Jaypalan

Sasha Jaypalan, Director of specialist IT recruitment firm, Grace May People, talks candidates through the interview process


Established in 2015, this award-winning IT recruitment firm puts the human factor first to provide an alternative approach to mainstream recruitment.

· Tell us about your PR and marketing strategy?

With a consistent focus on our website and social media, but with some additional scope for awards entries and press releases, our marketing is aimed at raising our profile and boosting our exposure in and around Aberdeen, and across Scotland.

· Why do you invest in PR and marketing?

We couldn’t maintain a high profile within our key audiences without it! We’re in the business of people and our values are at the core of what we do. Being recognised as personable and communicative is key to that, and our marketing is a means of highlighting – across a wide range of channels – not just what we do, but who we are and how we do it.

· What are the key benefits? What has worked well?

With Instinct’s help this year we’ve grown our followers on social media. Winning the ‘Best UK-wide IT and digital recruitment services’ in the Scottish Enterprise Awards last year was a real milestone – Instinct partnered with us and walked us through the whole process from start to finish. Their team has been great in this area.

· Where are your marketing efforts currently focused?

We continue to grow our client base and social media remains a key driver for that – our goal is to be the preferred IT and Executive Search company for our select niche clients and candidates in Aberdeen, Glasgow, Edinburgh and London. We’ve grown the business organically through recommendations, which has been wonderful. Instinct Marketing has helped us to tell and share the story of how we work. As a business we all love what we do, and it’s such a privilege to help the companies and candidates we work with.

· Where will you be focusing your marketing efforts in the next few months?

We’re keen to continue what we’re currently doing. We’ll be publishing plenty of engaging articles for our blog alongside creative social media posts and grabbing any opportunity to get back out there and network in person again, and really drive the business forward. Our role is to problem-solve for our clients and candidates. Recently more than ever, the workforce has experienced so much change, and we can provide guidance on how to navigate this ever-changing landscape.