Rooted in Purpose: The Nature of Marketing and Storytelling

For as long as I can remember I’ve loved being in nature.  For me, it’s a place of calm, connectedness…

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Introducing Gordon Charlton, our new Business Development Executive

Aberdeenshire-based marketing and PR firm, Instinct, is pleased to announce the strategic appointment of Gordon Charlton as Business Development Executive.…

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A word to the wise

You’ve used them. I’ve used them. We’ve all used them. New brands are using more and more of them all…

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July: This month we meet…

This month we focus on the Dee Catchment Partnership. Established in 2003, the partnership unites around 16 organisations – including…

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In defence of jargon

Pervasive across the globe and often confusing, annoying, obstructive or just downright pointless, jargon gets an understandably bad press. ‘Jargon-free…

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May: This month we meet…

This month we focus on the Aboyne Highland Games, which are organised by the Games committee headed up by Secretary,…

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Watch your tone

A critical aspect of your brand identity and powerful marketing tool for your business, ‘tone of voice’ is the way…

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April: This month we meet…

This month we focus on Home-Start Aberdeen, headed up by Chief Executive, Eleanor McEwan. For over 30 years Home-Start Aberdeen…

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An introduction to MarTech

In simple terms, MarTech is the shortened word for Marketing Technology. There is an abundance of tools and software marketers…

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March: This month we meet…

This month we focus on Acumen Accountants & Advisors, headed up by Director, Ross Murray. For over 30 years, Acumen…

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Why your website isn’t working for you

We’ve all been there. Whether starting from scratch or refreshing a tired brand, once our website is ready and live,…

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Debbie Rennie and Diana Muzzall

Instinct launches free marketing workshops

We’re sharing the marketing love this spring with a series of free monthly workshops designed to give small businesses some…

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What will AI mean for marketing? The future is…better!

Artificial intelligence (AI) has been making headlines in the world of marketing recently, and it’s easy to see why. With…

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Financial crash paved way for north-east marketing and PR firm

Managing Director, Debbie Rennie, in support of The Federation of Small Businesses, responds to small business key questions with a…

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February: This month we meet…

This month we focus on Bon Accord Training Limited, headed up by Director, Carol Gray. Established in 1986, this multi-accredited…

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What’s in store for 2023: a low-down on the latest marketing trends

Is there a better month than January to plan your marketing? We don’t think so! Here at Instinct HQ, we’ve…

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January: This month we meet…

Happy New Year folks and a warm welcome to our new blog series for 2023, ‘This Month We Meet…’ where…

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Do people still read blogs?

Clients often ask us if having a blog is worthwhile. The short answer is, yes. Absolutely. 72% of online marketers…

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Marketing in an economic turndown: stay the course

 As the cost of living crisis dampens consumer spend, marketing budgets across the country are likely to feel the squeeze.…

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Why cold calls leave us cold – and a few things to try instead

Picture the scene – it’s 6pm on a Thursday, I’m cooking dinner amidst the usual domestic chaos that is week-day…

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To share or not to share: the perils of reactive social for brands

It’s only human to want to share our experiences. And with instant photos, real-time recording and unlimited reach at our…

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Instinct welcomes new staff

Instinct has appointed two new staff following a re-branding exercise earlier this year. Joining Managing Director, Debbie Rennie, are established…

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B2B email marketing: why include it in the mix and things to consider

Are you including email as part of your marketing activities this year? According to a survey by HubSpot, 83% of…

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North-east Marketing and PR firm launches new name and brand

Established marketing and communications business Innes Associates has unveiled a new name and brand.  Now trading as Instinct Marketing +…

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Featured charity: AberNecessities

Inspired by the season of giving (but not just for Christmas) we are are going to be featuring and raising…

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Featured charity: Home-Start Aberdeen

Inspired by the season of giving (but not just for Christmas) we are are going to be featuring and raising…

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Do you want to grow your business in 2022?

It’s hard to believe that 2022 is just around the corner (where has the time gone?!) There’s no better time…

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Featured charity: Cairns Counselling

Inspired by the season of giving (but not just for Christmas) we are are going to be featuring and raising…

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Introducing Instinct

We’re thrilled to introduce our new name and brand. From November 2021 our company name has changed from Innes Associates…

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Cleaning up to make an impact

Now, more than ever, we are conscious of the impact we have on the environment. A few weeks ago we…

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We’ve moved!

After 9 years at our home on Little Belmont Street in Aberdeen, Instinct Marketing + PR has moved. Although, like…

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Making the most of your investment at industry exhibitions

Preparation and planning for an exhibition is crucial. You will undoubtedly have considered your objectives and identified what you want…

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What’s the story (Morning Glory?)

What’s the story (Morning Glory?) No this isn’t a post about Oasis however it might be worth mentioning … (What’s…

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