North-east Marketing and PR firm launches new name and brand

Established marketing and communications business Innes Associates has unveiled a new name and brand.  Now trading as Instinct Marketing + PR, the company aims to build on its continued success.

Trading for over 18 years, the business has been rebranded to better reflect the services offered, position the company in an ever-changing market and to drive further growth in new sectors.  The firm creates, manages, coordinates and delivers marketing, PR and advertising projects for clients locally, nationally and across the world.

The name change coincides with a restructure of management which sees Debbie Rennie taking on the role of managing director, succeeding Charlie Innes who founded the original company in 2003 after 35 years in the marketing industry.  He will remain as a director of the firm.

The business relocated to the Banchory Business Centre just over a year ago and has since secured new work with several clients across multiple sectors.

It expects to achieve further growth in 2022, which would lead to the creation of new positions, expanding its existing team of staff and sub-contractors.

New managing director Debbie Rennie said: “I’m really looking forward to leading the company in its next phase of growth.  The name change and rebrand is an evolution of all the experience and expertise of our combined team.  It gives us a great platform to adapt and reposition the business in a changing market, building upon our achievements.”

Charlie Innes added: “This is an exciting next chapter for the business, one that will support new opportunities for future growth and development.  Having led the company for 18 years, now is the right time to hand on the baton.  I will, however, continue to remain on hand to assist the team in delivering our marketing and communication services to our diverse client base.”

Instinct Marketing + PR provides marketing and communications support and services tailored to clients’ specific requirements.  With a client base spread across the UK, Instinct Marketing + PR works to raise the brand profile and support the growth of companies it works with on a local, national and international scale.