What’s in store for 2023: a low-down on the latest marketing trends

Is there a better month than January to plan your marketing? We don’t think so! Here at Instinct HQ, we’ve been busy looking ahead and have found a few key trends that look set to dominate the marketing landscape in the coming year. 

• It is personal 

Personalisation is on the rise, and as consumers become more tech-savvy and demand more tailored experiences, we marketers will need to find ways to deliver personalised content, recommendations and offers at scale. This could involve using artificial intelligence (AI) and machine learning to analyse customer data and deliver personalised messages, or using chatbots and other interactive tools to engage with customers in real-time. 

• Video content 

From live streams to explainer videos and vlogs, video has long been recognised as an effective way to engage and connect with audiences. As a growing number of people consume content on their phones and other mobile devices, it’s vital that any video content is optimised for these platforms. The use of virtual and augmented reality (VR and AR) in marketing is also expected to grow, as the technology becomes more accessible and affordable. 

• Social is here to stay 

Social media will remain a key component of the marketing mix in 2023. While platforms like Facebook and Instagram still dominate, newer platforms like TikTok are growing in popularity and offer new opportunities to reach and engage with audiences. In addition, the use of micro-influencers (influencers with smaller, more niche followings) is expected to grow, as they tend to provide more targeted and authentic engagement than traditional influencers. 

• Content is still king 

As more brands compete for attention, high-quality, valuable content that stands out will be more important than ever. Using data and research to inform content strategy, and experimenting with new formats like podcasts or interactive content will become the norm. 

• The value in values 

Consumers are looking for brands that align with their core beliefs and are increasingly making a stand on social and environmental issues, so sustainability and value-driven marketing will continue to take centre stage. Brands that can demonstrate their commitment to sustainability and social responsibility will have a competitive advantage. 

2023 will be an exciting year for marketing – and as the pace of change in the industry grows, so too will the need for savvy marketing and PR strategies that incorporate all the latest trends. 

Keen to cut through the noise and share your product or service with the world? Promotion is in our nature! Get in touch to find out how we can help.